Politik om beskyttelse af persondata

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Last updated: 16 November 2025
sôel operates this store and this website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (“the Services”). sôel is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

The personal data we collect or process
When we use the term “personal data,” we mean information that identifies or can reasonably be linked to you or another person. Personal data does not include information that has been collected anonymously or anonymized so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal data, including inferred information derived from this personal data, depending on how you interact with the Services, where you live, and as permitted or required under applicable law:
  • Contact information, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card, debit card, and bank account numbers, payment card details, bank account information, transaction details, payment method, payment confirmation, and other payment information.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us, including information you include in your communications with us, for example when you submit a customer support inquiry.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal data
We may collect personal data from the following sources:
  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data.
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we use them to enable certain technologies and when they collect or process your personal data on our behalf.
  • From our partners or other third parties.

How we use your personal data
Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:
Providing, customizing, and improving the Services
We use your personal data to provide the Services to you, including to fulfill our contract with you, process your payments, prepare your orders, remember your preferences and items you are interested in, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, handle shipping, enable returns and exchanges, allow you to write reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.
Marketing and advertising
We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
Security and fraud prevention
We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for safeguarding your account information. We strongly recommend that you do not share your username, password, or other access details with anyone.
Communicating with you
We use your personal data to provide customer support, respond to you, deliver effective Services, and maintain our business relationship with you.
Legal reasons
We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in the preparation of civil proceedings, potential or actual litigation, or other adversarial proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data
In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:
  • With Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show you targeted advertising and marketing based on your online activity across different merchants and websites.
  • When you request or consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services is transferred to and shared with Shopify and third parties that may be located in countries other than where you live, in order to provide and improve the Services.
To protect, develop, and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store together with other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store together with other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes.
To learn more about how Shopify uses your personal data and the rights you may have, you can visit Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal data here: Link to Shopify’s Privacy Portal.

Third-party websites and links
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s data
The Services are not intended for use by children, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal data of individuals under 16 years of age.

Security and retention of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need the information to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. These rights are not absolute, apply only in certain circumstances, and in some cases we may deny your request as permitted by law.
  • Right to access / know: You may have the right to request access to the personal data we hold about you.
  • Right to delete: You may have the right to request that we delete the personal data we hold about you.
  • Right to correct: You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to data portability: You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing communication preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.
If you reside in the United Kingdom or the European Economic Area (EEA), and subject to exceptions and limitations under local law, you may also have the following rights in addition to those described above:
  • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict our processing of personal data for certain purposes.
  • Withdrawal of consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal data and the rights you may have, including rights regarding data processed by Shopify, you can visit https://privacy.shopify.com/da.
We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require proof that you have authorized the agent to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints
If you wish to complain about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible supervisory authorities here.

International transfers
Please note that we may transfer, store, and process your personal data outside the country in which you live.
If we transfer your personal data outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us or email us at soel.cph@gmail.com. Under applicable data protection laws, we are the data controller of your personal data.